Head of Marketing - Cash Loans (Dana Tunai) - Automotive Focus

Join WOM Finance as our Head of Marketing for Cash Loans (Dana Tunai) in Kutai Timur, Kalimantan Timur, and lead the strategic growth of our automotive financing portfolio. In this high-impact role, you will oversee the performance analysis, sales strategy, and customer engagement for our cash loans targeting the automotive industry. With a strong background in marketing and a passion for the automotive sector, you will drive our brand's visibility and customer trust in the region.

As part of the WOM Finance team, you will work closely with cross-functional teams to implement marketing campaigns using Google Ads, Facebook Ads Manager, and other digital marketing tools. Your strategic insights will help us expand our reach and achieve our sales targets in the competitive automotive financing market.

If you are a seasoned marketing professional with a proven track record in driving growth and customer engagement, we invite you to apply for this exciting opportunity in Kutai Timur, Kalimantan Timur. Join us in shaping the future of automotive financing in Indonesia.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing strategies to increase brand awareness and drive customer acquisition for our cash loans targeting the automotive industry.
• Oversee the performance analysis of marketing campaigns, including Google Ads, Facebook Ads Manager, and other digital marketing tools.
• Collaborate with cross-functional teams to implement and optimize marketing campaigns.
• Conduct market research and customer segmentation to identify opportunities for growth.
• Develop and maintain customer engagement strategies to build and maintain customer trust and loyalty.
• Monitor and report on key marketing metrics to ensure the achievement of sales targets.
• Stay up-to-date with industry trends and best practices in automotive financing and digital marketing.
• Lead and mentor the marketing team to ensure high performance and achievement of organizational goals.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a focus on digital marketing and customer engagement.
• Proven track record of driving growth and customer acquisition in the automotive financing industry.
• Strong understanding of Google Ads, Facebook Ads Manager, and other digital marketing tools.
• Excellent analytical and strategic thinking skills.
• Strong leadership and team management skills.
• Fluency in both written and spoken Indonesian.
• Ability to work effectively in a fast-paced, high-pressure environment.

🛠️ Keahlian

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